I have many projects in the wings and so need to build a "conveyor" type process for introducing them to the market. I have many technologies that are ready to proceed to the commercial development phase and we are launching IDS-Development to navigate through this process.

As a result of the volume of responses we received, I adopted a policy of "First TELL and then SHOW", so that the message is complete and consistent before the "show" begins. The "tell" is now completed and questions received have been answered within the documentation. It is now time to get on with the show.

I need to create an effective marketing and communications strategy. To bring the applications to manufacture, powerful alliances must be forged.

The administrator of this effort must be able to secure customers, professional service providers, and strategic business partners for the development and implementation of alliances.

This administrator must also oversee contact persons who are knowledgeable and able to "talk shop" in each of several unrelated industries. In other words, the contact person for the aerospace industry would likely not be effective in communicating with the medical industry.

• website

Complete documentation, images and video demonstrations are completed. The WebSite is the front door and key to communicating the ideas to the world.

• trade shows

I plan to show the major application areas at conventions representing the industries involved.

• media

I shall make myself available for media interviews. As media put themselves on a notification list, I shall let them know as releases are made and press conferences are held.

• meet

Companies are waiting for us to meet with them and demonstrate prototypes specific to their applications.

In order to benefit from as much objectivity as possible, it is suggested to use outside tech transfer agents specializing in particular industries for direct contact with client companies within those industries. To create the strategic alliances needed, partnering relationships will need to be established based on requirements of those industries.

Contact must involve direct face-to-face meetings to determine application needs. Candid and detailed evaluation cannot effectively happen via mail, e-mail or phone conferencing. I need to show working prototypes that reflect the applications that companies seek. The goal is to convert their interest into the strategic alliances that will result in solid relationships.

The development of specific products requires an alliance between IDS-D and the prospective clients.

IDS-D shall develop strategic alliances in partnership with industry to identify, protect, evaluate, develop and commercialize specific embodiments to suit specific applications of inventions. Partners, in turn, help provide project management, commercial expertise, product development experience, patent strategy and legal support.

Projects will advance to the company-formation stage. As each project is commercialized, it will spawn its own profit-center and begin to function on its own with no further need for the tech transfer functions of IDS-Development.